Internal — brand concept
GAA visual identity: the Intelligence Node
The mark is a hexagonal frame holding a single node at its centre, with links radiating out to the network around it. The frame stands for a connected, governed platform — six sides, six disciplines: AI, data, cloud, software, security and experience. The node at the core stands for intelligence: the decision-making capability GAA places at the heart of an organisation. The radiating links stand for integration — intelligence that reaches the systems and people where work actually happens. It stays legible at 16 pixels, works in one colour, and reproduces in print, embroidery and engraving.
Logo options — pick one
Six directions, each one a full lockup of symbol plus the GAA wordmark. Tell me the number you prefer and I will apply it across the site, favicon, app icon and all brand applications.
01 · Ascent
An open G with an arrow rising out through the gap: GAA opens closed systems and moves the organization forward.
02 · Monogram Tile
A solid brand tile with the G cut out of it. Strongest option for app icons, avatars and small sizes.
03 · Ascending Pillars
Three rising columns for G-A-A, read as measurable growth. Reads instantly as data and progress.
04 · Intelligence Node
A hexagonal frame with a central node: a connected platform with intelligence at its core.
05 · Signal G
A dotted G ring around a rising performance line: governance plus measurable outcomes.
06 · Double Apex
The two A's of GAA drawn as twin peaks — ambition and partnership climbing together.
Primary / horizontal / vertical
Dark / light / monochrome
Symbol, favicon, app icon, social avatar
Typography
Sora — Display
IBM Plex Sans — body copy for long-form reading.
IBM Plex Sans Arabic — نص عربي للقراءة الطويلة.
IBM Plex Mono — eyebrows and indices
Colour tokens
Primary / Midnight
--primary
Electric Blue
--electric
Cyan
--cyan
Indigo
--indigo
Background
--background
Surface
--surface
Border
--border
Muted Text
--muted-foreground
Success
--success
Warning
--warning
Error
--destructive
Information
--info
Buttons
Applications
Name Placeholder — Title Placeholder
hello@gaacom.com · gaacom.com
Intelligence for
Digital Transformation
Presentation cover
Name Placeholder
Title Placeholder · GAA
hello@gaacom.com · gaacom.com
Mobile screen
Transform your organization with intelligent technology.